Forte
Anna
safeguarding your brand's future.
Forte
Anna
Safeguarding your Brand's future.
Forte
Anna
Safeguarding your brand's future.
Forte
Anna
safeguarding your brand's future.
Forte
Anna
safeguarding your brand's future.
Forte
Anna
safeguarding your brand's future.
Forte
Anna
safeguarding your brand's future.
Forte
Anna
safeguarding your brand's future.
Forte
Anna
safeguarding your brand's future.
I shape brands that don’t just compete—they lead, influence, and ignite. I drive the evolution of brand strategy, turning vision into impact and cultural relevance into a competitive edge. On the pulse of what moves the needle, I blend sharp market insight with cultural intuition to build brands that move people and industries forward. Whether scaling for growth or redefining the narrative, I turn bold ideas into brand legacies.
I'm Anna
Brand strategy & Positioning
Define and refine the business's brand vision, mission, and values.
Ensure brand positioning aligns with business objectives and resonates with the target audience.
Brand Identity & Consistency
Oversee visual identity (logo, colors, design, etc.) and tone of voice.
Ensure consistency across marketing, advertising, PR, product, and customer experience.
Customer & Market Insights
Use data to understand customer behavior, brand sentiment, and market trends.
Ensure the brand remains relevant and competitive.
Cross-Functional Alignment
Work closely with Marketing, Product, Sales, and Customer Experience teams.
Align branding efforts across all customer touchpoints.
Corporate Reputation & PR
Manage external brand perception, including media relations and crisis management.
Shape employer branding to attract top talent.
Innovation & Brand Growth
Identify new brand growth opportunities, partnerships, and revenue streams.
Oversee initiatives like sustainability and corporate social responsibility (CSR).
I am an ISFJ, which stands for
Introversion, Sensing, Feeling, and Judging.
Common characteristics of an ISFJ are "Quietly Warm, Factual, Sympathetic, Detailed, Dependable, Organized, Thorough, Conscientious, Systematic, Conservative, Realistic, Caring, Practical, Stable, and Helpful."
Myers & Briggs Foundation
What's your Myers Briggs Type?
Futuristic - "You are inspired by the future and what could be."
Relator - "You find deep satisfaction in working hard with friends to achieve a goal."
Responsibility - "You take psychological ownership of what you say you will do."
Learner - "You have a great desire to learn and want to continuously improve."
Individualization - "You have a gift for figuring out how different people can work together productively."
What are your top 5 CliftonStrengths?
3 Wing 2 - The Enchanter
3 Wing 2s "tend to be ambitious, charming, and enthusiastic in their behavior. They are driven and love to achieve. They tend to adapt their attitude to their environment, which can make them very effective communicators."
Crystal
What's your Enneagram?
To give the commencement address at my alma mater, Bentley University.
What is your greatest professional aspiration?
Steven Bartlett
Melissa Wood Tepperberg
Donald Bren
Amelia Earhart
Alex Banayan
Kobe Bryant
Which 6 people (dead or alive) would you invite to a dinner party?
Oh so much... 1) there is no formula or "right" path; 2) be patient; 3) pay attention to the things that feel like trying to fit a square peg in a round hole - they probably aren't meant for you; 4) networking is inherently uncomfortable, but do it anyway.
What advice would you give your younger self?
here's a bit about me:
Graduating Summa Cum Laude from undergrad and juggling a full-time job while working towards my MBA from UCLA Anderson.
What is your greatest accomplishment?
What are your personal and professional values?
Be guided by intuition.
Remain curious.
Trust the process.
Seek to evolve.
Stay self-aware and personally accountable.
Honor your needs.
Demonstrate integrity. Always.
Remember to rest.