Forte
Anna
brand advisory for service-first businesses
Forte
Anna
brand advisory for service-first businesses
Forte
Anna
brand advisory for service-first businesses
Forte
Anna
brand advisory for service-first businesses
Forte
Anna
safeguarding your brand's future.
I advise service-first businesses on how to build brands that are both deeply intentional and operationally sound. My work spans brand strategy, experience design, and internal alignment—helping teams translate their values into scalable systems and consistent customer touchpoints that deepen connection, build trust, and inspire loyalty. Whether launching, growing, or refining, I bring structure to brand-building so that every interaction reflects what the business stands for.
I'm Anna
Brand strategy & Positioning
Define and refine the business's brand vision, mission, and values.
Ensure brand positioning aligns with business objectives and resonates with the target audience.
Brand Identity & Consistency
Oversee visual identity (logo, colors, design, etc.) and tone of voice.
Ensure consistency across marketing, advertising, PR, product, and customer experience.
Customer & Market Insights
Use data to understand customer behavior, brand sentiment, and market trends.
Ensure the brand remains relevant and competitive.
Cross-Functional Alignment
Work closely with Marketing, Product, Sales, and Customer Experience teams.
Align branding efforts across all customer touchpoints.
Corporate Reputation & PR
Manage external brand perception, including media relations and crisis management.
Shape employer branding to attract top talent.
Innovation & Brand Growth
Identify new brand growth opportunities, partnerships, and revenue streams.
Oversee initiatives like sustainability and corporate social responsibility (CSR).
I am an ISFJ, which stands for
Introversion, Sensing, Feeling, and Judging.
Common characteristics of an ISFJ are "Quietly Warm, Factual, Sympathetic, Detailed, Dependable, Organized, Thorough, Conscientious, Systematic, Conservative, Realistic, Caring, Practical, Stable, and Helpful."
Myers & Briggs Foundation
What's your Myers Briggs Type?
Futuristic - "You are inspired by the future and what could be."
Relator - "You find deep satisfaction in working hard with friends to achieve a goal."
Responsibility - "You take psychological ownership of what you say you will do."
Learner - "You have a great desire to learn and want to continuously improve."
Individualization - "You have a gift for figuring out how different people can work together productively."
What are your top 5 CliftonStrengths?
3 Wing 2 - The Enchanter
3 Wing 2s "tend to be ambitious, charming, and enthusiastic in their behavior. They are driven and love to achieve. They tend to adapt their attitude to their environment, which can make them very effective communicators."
Crystal
What's your Enneagram?
To give the commencement address at my alma mater, Bentley University.
What is your greatest professional aspiration?
Steven Bartlett
Melissa Wood Tepperberg
Donald Bren
Amelia Earhart
Alex Banayan
Kobe Bryant
Which 6 people (dead or alive) would you invite to a dinner party?
Oh so much... 1) there is no formula or "right" path; 2) be patient; 3) pay attention to the things that feel like trying to fit a square peg in a round hole - they probably aren't meant for you; 4) networking is inherently uncomfortable, but do it anyway.
What advice would you give your younger self?
here's a bit about me:
Graduating Summa Cum Laude from undergrad and juggling a full-time job while working towards my MBA from UCLA Anderson.
What is your greatest accomplishment?
What are your personal and professional values?
Be guided by intuition.
Remain curious.
Trust the process.
Seek to evolve.
Stay self-aware and personally accountable.
Honor your needs.
Demonstrate integrity. Always.
Remember to rest.